Digital Business



  • 1 Team Coach

  • 1 Designer

  • 2 Developers

Developing a Digital Business with emphasis on B2B

Iceland Travel had their eyes firmly set on the future when they partnered with Kolibri and immediately set targets towards re-developing their booking system and booking flow. From there, the partnership evolved into one that would take Iceland Travels' business into the digital age. Innovative culture and processes were implemented, and a user-first style of doing business was introduced.

Consulting as a part of the digital process

Project Highlight: Consulting

After Iceland Travel and Kolibri had been working together on building a fresh booking flow and booking system, there was a need to take the partnership to the next level. Iceland Travel worked diligently with Kolibri, gave full access to business information and together the companies were able to build a plan together in how Iceland Travel would approach the digital age.

Business critical solutions

One eye on the future

Iceland Travel is the country's largest DMC (destination management company). For years the company has been operating all over Iceland in delivering workd class experiences for discerning travelers. The company had identified a need for their business to take a turn into digital and Kolibri was contacted to help them reach those goals.

The travel industry is one that has seen a very high level of disruption time and time again. That combined with the fact that Iceland has seen an immense growth in the number of tourists meant that Iceland Travel faced a decision regarding their technical infrastructure that needed to be addressed. With a foreseeable change in user behaviour, Iceland Travel set out to seek a partner and a solution to upgrade their booking system and booking flow. This first step is a vital one for the company to meet the needs of future users and to stay on as Iceland's largest DMC.

Iceland Travel and Kolibri met and discussed ways to bring their booking engine and booking flow up to the current standard and beyond that. Kolibri instantly started working on improving both, and a team of developers, a designer, and a team coach/producer joined Iceland Travel. The team started right away to interview staff and stakeholders from Iceland Travel to identify where there were opportunities for improvement. From there a designer worked up a new user interface to build on top of a booking system that was ready to meet the needs of Iceland Travel.

After the two companies had been working together for a few months, the partnership took a new turn where Kolibri was tasked with identifying other business critical opportunities within Iceland Travel to move forward. To this day the companies are working together on solutions to maintain Iceland Travel's business at the front of the Icelandic travel industry.

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