Website Optimization

Sometimes it’s just better to nurture what you already have than replacing it. If the foundation is solid, it can be a stronge move to invest in content, SEO and usability, than building a new website. By better meeting the actual needs of users, it is possible to take big leaps with minimal cost.

The service

You don't always need a fresh start

Don’t get caught off guard

When a new website goes live, its journey is just starting. Websites are akin to living entities that require ongoing care. Nurturing your website through its various stages is crucial. Regular and consistent improvements ensure it remains effective. Similar to maintaining a house, it's more cost-effective to maintain its individual parts than to allow it to deteriorate and have to rebuild.

Slow and steady wins the race

The key to successful web development is to understand the needs and expectations of users, and how to meet them. User research and data analysis help companies prioritize ideas. When we start working on an existing website, we decide which small victories we can start with to create significant value for end users and reach more customers. Kolibri offers both short sprints and long-term collaboration where we continue this journey, and keep the website updated and relevant.

In a nutshell

What we do

  • Improved design
  • New features and services
  • Tech stack upgrade
  • Research and analysis
  • Revised web tree and navigation
  • Accessibility audits and optimization
  • User tests
  • Content rewriting
  • Renovation based on web measurements
  • Look and feel updated
  • Templates and design systems
  • Increased speed

Typical approach


  • 1 consultant
  • 1 designer
  • 1-2 developers


  • UX-specialist
  • Kolibri design team

Typical project length

  • 1 month +


  • Strategy and business goals are always the foundation
  • Small but measurable victories
  • Close cooperation and active dialogue with stakeholders and users
  • Continuous iterations and value-driven improvements based on insights

Solutions from this service