Abler

Abler, also known as Sportabler, is a web and mobile app designed to simplify and improve sports and leisure management. It effectively connects club members, parents, coaches, and organizers.

Founded in 2017, Abler has gone through rapid growth. To support this growth, Abler partnered with Kolibri to create a well-designed marketing website that appeals to the right target groups.

Hugsjónin

A team on a streak recruits new talent

Abler traces its roots back to the fruitful work within the Icelandic sports movement, and its goal is to use technology and the internet to both have positive effects on sports and leisure activities and to solve the complexities that come with organizing activities around it. The branding is heavily influenced by the concept of mobility, as well as the lines that mark areas and rules on sports fields - simplifying the game for us.

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Presentation comes alive

On Abler's website, you can see original 3D motion graphics that were created in collaboration with Eyrún Eyþórsdóttir. It starts in a knot that breaks loose when you scroll. This is both symbolic of the product's features and at the same time it brings life to the presentation of the product's functionality on the homepage.

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Simplifying work

The value of Abler’s solution for clubs, coaches and members is emphasized with a beautiful framework around content that supports targeted text and screenshots.

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Impact

Together we can accomplish something new

Awards

FÍT 2023
Viðurkenning
Website
Icelandic Web Awards 2022
Tilnefning
Corporate website - small companies
Icelandic Web Awards 2022
Tilnefning
Marketing website of the year
Indigo Awards 2023
Verðlaun
Web design

Testimonials

Metrics